The definition of it is Search Engine Optimization. Search Engine Optimization (SEO) is the process of affecting the visibility of a website and/or a web page in a search engine's unpaid results (no advertisement)—often referred to as "natural," "organic," or "earned" results. Very generally, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific search engines.
In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human consumer base, opposed to search engines and completely follows search engine rules and policies. For example, a website that is optimized for search engines, while focusing on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques will include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing a great amount of content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO. This is also something that we here at VMS Data hold in the highest regard. Because again, there’s a wrong way to do things and a right way to do things. And we like to think that we’re doing things the right way and our customer’s responses have shown us time and time again, that we’re on the right path.
Also, In search engine optimization (SEO) terminology, black hat SEO sometimes refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, this usually does not obey search engines guidelines and typically has a tendency to backfire. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines). Or just all around fluffing of your SEO services. Which is obviously going to cause you a problem down the road.
On the Internet, links are like votes, but with a slight and significant difference. The winner of the election is obtained solely by the number of votes (links), whereas your web page’s rank doesn’t necessarily depend so much on how many incoming links it has (quantity) but rather on the quality (trustworthiness) of those links.
Quality has recently become the #1 ranking factor in Google’s determination of web pages, especially since the Google Panda and Penguin updates.