While many companies (even those that service the same industries) and consumers alike tend to differ in many ways, such as what is offered vs what is invested in, it's important to recognize that there are online marketing strategies that can be implemented to encompass both parties both favorably and thoroughly. To list an example, many customers and consumers nowadays prefer to utilize the internet, online stores, or web searches to commission services or obtain products as opposed to more traditional methods; such as direct mail advertisements, directory books (white/yellow pages), or local flyers. Granted, web searches, internet inquiries, online store browsing seems to favor the consumer the most, however, the truth of that matter is that each party in the interaction is greatly benefited by the versatility of the internet. The company benefits directly from having an unlimited source in which to display wares, promote clientele growth, and solicit services whereas the consumer or online user enjoys the convenience of a wide array of buyable products, hirable service-providers, and the potential of permutable purchasing options.
Admittedly, web marketing and online advertisement are definitely lucrative industries in regards to both financial profit (for the advertisement platform as well as who/what is actually being advertised) and consumer acquisition. However, that is not to say that traditional marketing strategies, such as blanketing a neighborhood with flyers, investing in a television commercial/radio ad, or simply leaving business cards in a local coffee cafe, are not effective in their own right. Seeing as traditional marketing justifiably lives up to its own moniker as being viable because of the annual revenue the industry generates as a whole (upwards of 40 billion each year), it's obviously not an antiquated, obsolete, or insignificant way to gain new customers or to really solidify the loyalty of a current clientele. To understand and in turn appreciate the indisputable impact that traditional marketing can positively have on a company, business, supplier, or service provider (especially in their local market), it's best to first be apprised of what traditional marketing typically entails as well as the multitude of options/forms that traditional marketing is famous for.
Whether a company's overall goal is to improve their standing in a local service-based industry through traditional marketing, successfully climb the rankings of page placement involving online search [engine] queries, or a healthy combination of the two; it's always prudent to approach (and later enact) marketing strategies from a position of understanding, education, and a clear outline of desired expectations. Having made that mention, we invite any fellow businesses or those wanting to explore marketing options for their preferred product, service, or area of interest to reach out to our in-house marketing consultants.